Data monetisation

Your data is an asset.
We turn it into revenue.

Every business is sitting on years of data it has never made a dollar from. Wildcatt finds what yours is worth, makes it market-ready, and does the deal: sold, licensed or built into product.

Wildcatt mark

Proven with our own data. We packaged our company's operational history and sold it to a leading frontier AI lab. Completed, paid and verified. Then we built the technology to do it for anyone.

What we do

Three jobs. One outcome: your data earns.

01

Find the value

We assess your data estate: what you hold across your systems, what it is worth, and who would pay for it.

Most businesses have never had this question answered. It is usually worth more than they think.

02

Make it market-ready

Our technology extracts, de-identifies and structures your data to the standard serious buyers demand. Privacy is engineered in, not promised.

Raw data is worthless to a buyer. Prepared data is a product.

03

Do the deal

We bring the buyers, the pricing and the execution: AI labs paying for training data, licensing arrangements, or new products built on what you hold.

You keep ownership and control. We handle the market.

How it works

From "we have a lot of data" to a signed deal.

01

Assess

A short, fixed-scope review of your data estate. What exists, what is valuable, what is not. Honest either way.

02

Prepare

Consent and licensing locked first. Then extraction, irreversible de-identification with a full audit trail, and structuring to buyer specification.

03

Validate

Real buyer interest and real pricing before anyone commits. Demand is tested, not assumed.

04

Transact

The sale, licence or product goes live. You get a new revenue line from an asset that was earning nothing.

How we charge

No day rates. We price on outcomes.

Consultancies bill for effort whether anything comes of it or not. We back our own judgment instead: when your data makes money, we make money. If an avenue does not pay, we say so plainly and stop digging into your budget.

Trust

Your data stays yours. Always.

Consent first, contract first

Nothing moves without a signed licence and your explicit consent. You control what is included, and you can see everything we do with it.

Privacy engineered in

Irreversible de-identification across 60+ identifier types, with a complete audit trail. People and customers in your data are protected by design.

Clean by jurisdiction

We operate from Australia under a licence-first legal regime. Every dataset we bring to market is consented, licensed and warranted. Buyers value that. So should you.

The name

The name is the only old-fashioned thing about us.

A century ago in the Texas oil country, the drillers who worked unproven ground were called wildcatters. The big companies pumped the fields everyone already knew about. The wildcatters went looking where nothing was proven, and every so often one of them brought in a well that rewrote an industry: Spindletop, 1901, found by a man the experts had ridiculed for nine years.

The best of them insisted it was never luck. It was pattern recognition, earned the hard way, and the nerve to act on it. They were defined by where they looked, not by what everyone already knew was there.

That is the spirit we took the name from: look where nobody else is looking, back your own judgment, and share the risk of the search. The rest of the oil business we left where it belongs, in the last century. We work with data: cleanly, consentedly and quietly.

"Everyone calls it luck. I call it largely judgment based upon experience."

Tom Slick, 1912. Ten dry wells before the strike that made him the largest independent operator in America.

Today the unproven ground is inside your own business: the data you already hold and have never valued. That is where we look.

Our story

We did not read about this. We did it to ourselves first.

The years before

A decade of building software that captured how things really run

We spent years building products that recorded the day-by-day reality of how a life and a business actually operate: every event, every decision, every system connected to every other system. Without knowing it, we were accumulating exactly the kind of data the next era would pay for.

The proof

A frontier AI lab bought our data

One of the world's leading AI labs paid for our company's operational history. Not a pilot or a promise: a completed, verified, paid transaction. We learned firsthand what buyers of data actually need, how value is judged, and how wide the gap is between data sitting in systems and data worth money.

The technology

We productised the hard part

Extracting a company's data, protecting every identity in it and structuring it to a buyer's standard took us months the first time. We turned it into technology that does it in days: connectors across your systems, irreversible de-identification with a full audit trail, and packaging to whatever shape the market needs.

Wildcatt

Now we do it for you

Wildcatt is that experience turned outward. We find the value in your data, prepare it properly, and turn it into revenue. We were our own first client. Your business is why we built the company.

Wildcatt mark

Find out what your data is worth.

The assessment is short, fixed-scope and honest: what you hold, what it is worth, and what we would do first. If the answer is "not much yet", we will tell you that too.

Get a value assessment